Google Health to feature Health Grades, Inc. (HGRD)?

It's been awhile since I last speculated on Google's next step, so here goes:  I think that Google will launch a Google Health vertical portal next week (at health.google.com?) which will feature free or paid-for hospital and physician ratings compiled by Health Grades, Inc. (www.healthgrades.com).

Why do I say this?  First, the USA Today quotes Marissa Mayer, Google's VP of Search Products, as implying that Google will launch a Google Health vertical portal next week.  For more information see "Google Health: Probably coming next week".

Of course, I can't really take credit for the USA Today's claim, so let's move on to my prediction that Health Grades, Inc., will play a role.  Simply put, Health Grades is a virtually unknown service where people can get ratings on hospitals and physicians, including quality ratings, board certifications, patient opinions, and other measures.  Thus, being the ONLY broad provider of such information, they could play a vital role in Google Health.  Health Grades recently announced a similar deal with Tenet Healthcare in which it will provide free ratings for which it expects to gain a significant amount of revenue.

By the way, the stock for Health Grades, Inc. (NASDAQ ticker HGRD) is a profitable company expecting revenue growth of 40% in 2006 with margins increasing to 25% or more.  In the past week their stock jumped from a low of $3.20/share to a high of near $4.80/share before ending Friday at $4.59/share.  In the past year, HGRD traded as high as $7.01 in the period immediately after the stock was added to NASDAQ.  As of Friday, HGRD's market cap was about $130M which interestingly is almost exactly 0.1% of Google's total value.

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