Just thought I'd comment on an article titled "Keyword Prices Rise in Q3; Ranking Positions Drop" from DMNews.com. How can ranking positions be dropping when someone always has to be 1st, 2nd, 3rd, etc? Of course, if someone drops in their position then someone else fills the spot. Direct marketers are upset with Google's recent change that improves the quality of Google results. The markets were getting by for years in efforts that resemble spam. Anyway, the concept in the article is explained well in the article itself. It's the title that's inaccurate.